ORLANDO, October 24, 2007- HP today unveiled and demonstrated for the first time its new large format industrial digital printing solutions at the 2007 Specialty Printing & Imaging Technology Expo (SGIA). The latest advancements to HPs graphic arts portfolio, including the HP Scitex XL2200 Super Wide Format Industrial Printer featuring the new HP Scitex X2 printhead technology and the new HP Scitex TJ8300/8500 Double Sided Upgrade, further extend HPs Print 2.0 strategy by empowering print service providers (PSPs) to address diverse markets and target new, high margin applications.
HPs product showcase, demonstrated live in HP booth #2100, features a full range of value add digital solutions designed to help commercial and industrial printers evolve their business strategies to meet emerging trends and industry demands. 
"As part of our overall imaging and printing strategy, we are committed to delivering new products and technologies that help our customers build their digital difference throughout the commercial and industrial graphic markets," said Yariv Avisar, vice president and general manager, Large Format Printing Industrial Solutions, HP Imaging and Printing Group. "With HPs latest graphic arts solutions, we are further strengthening our position as the one-stop-shop for all large format printing solutions and helping customers capture success by offering greater flexibility, durability and confidence to extend their application range and thus better service their customers than ever before."
Delivering market-leading speed for outdoor applications
Building on HPs success in roll-to-roll printing, the HP Scitex XL2200 Super Wide Format Industrial Printer is a top-of-the-line digital UV system, maximizing speeds and cost effectiveness for end-users. Capable of printing 4,300 sqft/hr (400 sqm/hr) in 2-pass mode, and designed for 24/7 productivity with minimal operator intervention, the HP Scitex XL2200 Printeris the most productive digital solution with market-leading speed(1) for billboards and building wraps, and higher quality outdoor signage, making it a strategic investment for digital printers, screen printers, and printers who want to enter the outdoor advertising market.
The HP Scitex XL2200 is the basis of a new UV printer series, offering Print Service Providers a UV technology growth path to meet their evolving customer needs. The XL2200 features the new HP Scitex X2 printhead, which combines proven silicon-based MicroElectro-MechanicalSystems (MEMS) technology utilized in semiconductor manufacturing and innovative piezoelectric inkjet technology from HP. The horizontal printhead carriage includes 128 unique HP Scitex X2 drop-on-demand piezoelectric inkjet printheads to maximize speed and efficiency.
The printer uses dedicated environmentally-friendly UV-curable HP Scitex UV221 Supreme inks. With two year(2) outdoor durability, the new water- and abrasion-resistant UV inkscure with light exposure and do not require large drying systems, which improves workflow efficiency and saves space. 
Leveraging the companys portfolio expertise, HP developed and manufactured the HP Scitex XL2200 printer, the drop-on-demand piezoelectric HP Scitex X2 printheads, and the UV-curable HP Scitex UV221 Supreme inks to provide an economic advantage for customers and create a complete, optimized printing solution that ensures full system compatibility.
Maximizing potential with two-sided printing
HP is also announcing at SGIA a new double-sided printing enhancement for the HP Scitex TJ series, enabling users to target a broader set of applications, including indoor and outdoor displays, exhibition booth decorations, banners, and digital and screen prints.
The new Hp Scitex TJ Double Sided Upgrade is a dedicated upgrade available for existing and new HP Scitex TJ8300/TJ8500 devices, and includes a combination of hardware, software, installation, and training. With a quick and easy process to switch between roll-to-sheet printing and sheet-to-sheet printing, the upgrade enables complete workflow management by a single operator. In addition, it provides even greater differentiation and versatility in service offerings with the added capability to produce accurate, high-quality two-sided prints, maximizing device utilization while also optimizing total cost of ownership.
For more information about HP Graphic Arts solutions, visit www.hp.com/go/graphicarts.