Lexington, KY, USA - November 7, 2000 - WhatTheyThink's 1st annual 2001 Print Buyer Intelligence Report was released today. The 100-page report was developed from 11,559 surveys from print buyers throughout the US. WhatTheyThink's special introductory price is $289 and can be ordered from their web site. The report contains data about the satisfaction level of buyers, spending habits and openness to web based workflow systems. It breaks down industry trendsand opportunities for printers and Internet solution providers. Highlights from Ad Agencies: 69 percent of ad agencies describe their relationship with their printer as good. 74 percent of print buyers at ad agencies said quality was most important in selecting a print related vendor. Of all industry segments examined, ad agencies are the top buyers of print services. 32 percent spend over $500,000 annually and 22 percent spend between $100,000 and $500,000. 48 percent of ad agency buyers use an outside vendor for mailing services. Ad agencies are the most likely industry segment to consider a print vendor outside their immediate area. (51 percent) 23 percent of ad agencies would consider an on-site facility management to consolidate their print related needs. 61 percent of these buyers would consider web based collaboration/workflow software to work with their printer(s). "The data shows that ad agencies continue to buy most of the print in the US. Their needs are more diverse than high-end color printing. Ad agency print buyers are twice as likely to outsource digital and variable printing than any other industry segment examined," says Randy Davidson, President of WhatTheyThink. When asked about the segment's take on new web opportunities, Randy said "Ad agencies are very open to web based solutions. A slight majority would consider posting jobs at an Internet based market place and exactly half said they would consider buying print from a web only print store." More results are available at www.whattheythink.com. WhatTheyThink provides news, interviews and research daily at their web site. The company examines trends about print buyers, printers and suppliers to the industry. For more information, visit www.whattheythink.com or call 800-976-6947.