TRUMBULL, Conn., May 22 -- Signaling a strong focus on corporate print shops, Oce Imagistics today announced a comprehensive program developed to evaluate the rapidly-changing needs of today's back-office print operation, and address them with customized digital printing equipment, software, services and support. The Oce Professional Printroom Program is the centerpiece of the company's Digital Print Centers group. "The pressure is on," said Eric de Goeijen, vice president, Marketing, Digital Print Centers, Oce Imagistics. "Today's corporate print shop manager needs to satisfy the CFO with stringent cost controls and, at the same time, offer internal customers the value-added, state-of-the-art services they need to compete in the marketplace." A complete marketing proposition that helps organizations establish or expand their centralized printing capability, the Professional Printroom Program calls upon a team of professionals who focus solely on in-house print shop operations. The team combines a level of skill and specialization that is unmatched in the industry with a product portfolio that is wide and deep, vastly increasing the shop's productivity and helping print shop managers build a greater level of client trust. A three-pronged approach Popular printers offered under the Professional Printroom Program include monochrome products such as the Oce VarioPrint 2100 and 2110 cut-sheet printers and the VarioPrint 5160 Advanced printer. The recently-unveiled Oce VarioPrint 6250, the world's fastest duplex printer, is a watershed product for this market. Also featured are color devices such as the Oce CPS 800 and 900 printers and multi-engine CPT systems. The color systems have been lauded for their remarkably consistent color output, achieved without calibration, at speeds as fast as 90 pages per minute. At the heart of the proposition is Oce PRISMA workflow software, the most comprehensive architected suite of software available. Oce PRISMA modules such as DPconnect, DPconvert and DPlink, make it easy to integrate with or migrate from legacy printers from Xerox Corp. Professional services comprise the third part of the Professional Printroom Program. Trained analysts and specialized sales consultants co-manage the process every step of the way, backed up by a service staff who won BERTL's platinum reader choice award in 2005. Implementing the Professional Printroom Program The program is based on a realistic phased approach, with each step including tangible and measurable business objectives. Following an initial assessment period, it delineates four phases: digital printroom; service printroom; convergence printroom; and enterprise printroom. Clients can advance through phases as quickly or slowly as their needs dictate. The program offers two options for the assessment phase. The Oce Printroom Business Scan, conducted by a certified Oce account manager, provides relatively fast insight into current state and growth opportunities. More complex operations can benefit from the Oce Printroom Assessment, an in-depth 360-degree evaluation that identifies both challenges and opportunities along with realistic ways to address each. Entering the digital printroom phase gives clients many of digital printing's incremental capabilities. Operators control workflow by editing, prioritizing and queuing incoming jobs. Remote access to printing devices maximizes uptime. The digital printroom phase also can add basic finishing options such as stapling and collating -- needed for complex jobs that include tabs, covers, inserts, chapterization or a mix of color and monochrome pages. At this phase, organizations already will experience a jump in productivity. The next level of service is achieved with the service printroom, which combines digital printroom functionality with more sophisticated capabilities that provide the best possible level of service to internal customers. Sophisticated capabilities such as advanced job submission, convenient re-ordering, automatic document design, make ready and clean-up as well as scan to archive, CD or e-mail enable a new level of productivity and customer satisfaction. Load balancing and integration of non-Oce hardware optimize the shop's equipment investment. The print shop becomes a strategically-significant resource at the convergence printroom phase where transaction-oriented datastreams and traditional print shop functions merge. Personalization capabilities mean more effective documents and sizeable cost-savings are achieved by around-the-clock utilization of equipment. In the enterprise printroom model, all of the organization's print shops are centralized -- regardless of geography. The oft-discussed distribute-then-print architecture becomes reality at this stage, offering substantial savings in transportation and energy costs and expanding just-in-time delivery of print jobs. Centralized, multi-site management enables a comprehensive, enterprise-wide load-balancing and asset utilization model, and establishes global synergies with business processes.