Editions   North America | Europe | Magazine

WhatTheyThink

IO Integration Partners With Quark To Deliver Workflow Solutions

Press release from the issuing company

DENVER - April 25, 2006 - Quark Inc. announced today a new strategic alliance with IO Integration, a leading independent system integrator, to deliver integrated advertising management solutions that streamline advertising production workflows and deliver custom Web-to-print portals powered by Quark Dynamic Document Server (QuarkDDS). As a fast-growing integration company in the graphic arts industry, IO Integration looked to QuarkDDS to provide a state-of–the-art, dynamic publishing application. QuarkDDS is a core technology for creating customized, creative communications for multi-channel delivery to print, e-mail, and the Web. IO Integration integrated QuarkDDS with a FileMaker front-end, providing an automated solution that streamlines advertising production workflows. Because IO Integration can configure the integration, the company can implement solutions unique to each customer's requirements and process. This allows advertising agencies and design studios to be more efficient in day-to-day business operations. IO Integration will also leverage QuarkDDS and XiNet software to deliver customized Web-to-print solutions. QuarkDDS enables users to repurpose existing QuarkXPress documents and other digital assets to transform mass-media communications into customized, relevant creative communications — simplifying Web-to-print workflows. “The flexibility of QuarkDDS to integrate with custom workflows and third-party hardware and software products was a deciding factor for us to partner with Quark,” said Eric Rewitzer, CEO of IO Integration. “Offering our customers the ability to leverage their existing investments is extremely important and QuarkDDS is helping us achieve that goal.” “We are thrilled to create a strategic alliance with a company that has such a stellar reputation in the integration industry,” said Richard Pasewark, senior vice president of sales and marketing for Quark. “The combination of IO Integration's professional services capabilities and the flexibility of QuarkDDS provides agencies and marketing teams with customized solutions that are integrated in-house. This allows customers to become more efficient in their businesses and leverage existing IT investments and staff skill sets.” An online community for dynamic publishing users Quark also introduced QuarkDDS Live, a new Web-to-print demonstration portal. Customers can use this interactive Web site to create dynamic documents and explore the benefits of dynamic publishing. Users can test the power and flexibility of QuarkDDS and see the unique value that QuarkDDS offers. Using QuarkDDS Live, customers can produce sample output using their own QuarkXPress layouts or resources supplied on the Web site. In addition, the Web site provides information about QuarkDDS partners, such as IO Integration, that bring real-world implementations of QuarkDDS to customers. To learn more about QuarkDDS Live, visit www.quark.com/ddslive.