Tempe, Ariz., April 21st, 2006 - Southwest Graphics, publishers of Southwest Graphics magazine and Southwest Graphics Buyer's Guide, launched their 14th annual Buyer's Guide and several new initiatives this spring. The 14th edition of Southwest Graphics Buyer's Guide, an annual comprehensive directory of printers and print-related products and services, has been mailed to all qualified subscribers. Buyer's Guide users look forward to verified and accurate information on hundreds of graphics arts vendors. They also look forward to the changing graphic theme each year, which showcases the talent of local artists, photographers and graphic designers. At the same time, The company also unveiled their redesigned Web site at www.southwestgraphics.net including the enhanced online version of the 2006 Buyer's Guide. The online renovation includes timely industry news, editorial content and current industry events. The Web site also enhances the Buyer's Guide with more robust and user-friendly features that include new dynamic keyword search capabilities. The 2006 Buyer's Guide also premiered six full-page ads for the Bringing It All Together: "Together with Print" and "Together with Education" campaigns. The "Together With Print" campaign serves as a reminder to buyers, content creators and media specifiers that print continues to be a vibrant and vital medium of choice. "With a $100 billion-a-year contribution to the economy, print is a big industry," said John Latsko, associate publisher at Southwest Graphics. "While print and electronic media compete for the user's attention, we strongly believe that print has its own unique, often superior characteristics and want the public to know what they are." Those interested in joining the effort for recognizing the value of print and education may obtain print-ready files of the ads by contacting the publisher.