BIRMINGHAM, England, April 6, 2006 - HP has sold an HP Indigo press 3050 to Laser Graphics Digital Ltd, its first sale at this year's IPEX 2006. The seven-color capacity press has been purchased as part of the company's strategy of expansion and will drive a new web-based automated sales initiative. “The affordability and flexibility of the HP Indigo press 3050 enables print shops to expand their service offerings and explore new business opportunities,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “The wide variety of variable-data applications combined with the press's offset quality means that businesses can create personalized marketing material that is proven to yield significantly better response rates.” Laser Graphics invested in the HP Indigo press 3050 to double its digital print capacity, improve color quality for full personalization, and establish an efficient on-demand service for new and existing customers. In the next twelve months Laser Graphics anticipates increased revenue of 30% due to the productivity of the press, and has invested in its first dedicated sales representative specifically to leverage these opportunities. “We have focused our expertise on digital printing since our first HP Indigo press was installed eight years ago, and today the technology HP offers really opens a host of opportunities for high quality personalized print. We haven't found another digital supplier that can match this level of quality and flexibility,” said Bill Smyth, managing director, Laser Graphics. The company currently delivers a range of digitally printed products from business cards to personalized brochures. On-demand print is a key sector for Laser Graphics with recent jobs including personalized guest passes for the Monaco Grand Prix, which required a tight two-day deadline. The new press will significantly increase Laser Graphics capacity, and enable them to offer longer print runs. “We produce a range of products on a broad variety of substrates, and it's essential that our press can handle this,” said Bill. “A lot of digital presses struggle on heavier substrates, but the HP Indigo press 3050 allows us to print on substrates up to 350gsm, as well as acetates and self-adhesives. We're not limited in the services we can offer our customers, and from a profitability perspective, this is crucial.” The HP Indigo press 3050 is a 7-color digital offset press that delivers rich offset quality. It can reach 4,000 four-color A4 single sided pages-per-hour (two-up) or 16,000 single-color A4 pages-per-hour (two-up). Laser Graphics specializes in digital print, and also runs a large format division producing poster graphics on an HP Designjet 5500. Recent large format jobs have been delivered to the Open University, Ikea and professional football team MK Dons.