BIRMINGHAM, U.K.--April 4, 2006-- Xerox Corporation kicked off this year's largest international gathering of printing professionals with a bevy of new offerings and a message of urgency for attendees: Adapt your businesses to succeed in today's digitally driven economy where growth opportunities are significant. Xerox supported the message with seven new digital systems, workflow software, and business development resources designed to help print providers uncover new sources of revenue, efficiency and profit. In the most expansive exhibit of digital printing technology and business services at IPEX 2006, Xerox debuted the newest model to emerge from its Xerox iGen3 Digital Production Press platform: a 90-page-per-minute system that produces high-quality prints faster than competitive machines and makes high-end digital color capabilities even more affordable. The company also announced a new finishing module for its Xerox Nuvera(TM) Digital Production Systems, helping print providers meet growing demand for professionally finished, offset-quality books, graphics-filled manuals and personalized marketing pieces. Xerox demonstrated a workflow solution that makes it easier for commercial printers to integrate and direct jobs between digital and offset technology. These efforts are the result of an alignment between Xerox FreeFlow and Heidelberg's Prinect workflow architectures. Xerox Chairman and CEO Anne M. Mulcahy urged IPEX attendees to leverage digital technology as a complement to offset. "Digital is not optional," Mulcahy emphasized. "To survive and succeed, printing companies must meet the challenge of consolidation and commoditization with smarter systems, solutions and services that deliver more value. The right digital decision is critical." In an open forum at IPEX 2006, Xerox is hosting a high-powered panel to explore hidden opportunities and challenges in the future of printing and graphic communications. Joining Mulcahy at the event today are Bernhard Schreier, chairman and CEO, Heidelberger Druckmaschinen; Barry Hibbert, CEO of the Polestar Group, one of Europe's leading independent printing companies; Edward Carr, business affairs editor, The Economist; and Jeremy Paxman, best-selling author and British broadcaster. In addition to exploring larger economic and industry trends, Xerox rolled out a series of offerings designed to help print providers incorporate the right technology, workflow, and business model in today's competitive environment. The Right Technology Xerox's seven new products span black-and-white to color, cover digital presses to wide-format systems, and include value-added finishing options: * The Xerox iGen3 90 Digital Production Press has the same image quality, application flexibility and reliability as the industry-leading Xerox iGen3 110 color press. The 90-ppm model makes it easier for print providers who have lower print volumes to enter the high-end digital printing market with a lower capital investment. The flagship Xerox iGen3 press has produced more than 3 billion pages worldwide for customers since its launch in 2002. * Delivering on its promise to bring additional finishing capabilities to its Xerox Nuvera 100/120 Digital Production Systems, Xerox rolled out a Basic Finisher Module Plus, available immediately worldwide. The module staples and stacks printed documents and maximizes productivity for print providers who professionally finish books, manuals and marketing pieces. The Xerox Nuvera 100/120 systems are driven by a new powerful processor and the Xerox FreeFlow DocuSP print controller, which allow for greater capacity to receive jobs, store images and print complex graphics-intense applications. * The new Xerox 4590 and 4110 Enterprise Printing Systems give print providers more flexibility to produce everything from short-run publishing jobs such as brochures and booklets to transactional applications including invoices and bills. The latest additions to Xerox's black-and-white light production family are designed for large enterprises, service bureaus, data centers, in-plant printing environments, and commercial and quick print shops. The systems are available at 90 ppm and at 110 ppm and are among the fastest in the light production class. * Reinforcing its commitment to the wide-format market, Xerox is launching four new wide-format color printers in Europe, Russia, India, the Middle East and Africa. The Xerox 8265 and 8290 Eco Solvent Wide Format Systems are ideal for both high-quality color indoor work such as photo blow-ups, posters, signs, banners, point-of-sale material and back-lit displays and for durable outdoor applications including billboards, exhibition graphics, signage, and vehicle graphics. The Xerox 8365 and 8390 Mild Solvent Wide Format Systems are color printers specifically designed for the outdoor market where up to three-year durability is required for documents. The Right Workflow At IPEX, Xerox showed why print providers no longer need two separate workflows to run a shop with offset and digital equipment. The Xerox FreeFlow Print Manager 4.0 software together with Heidelberg's Prinect Digital Print Manager software allows users to choose the right print process for each job. This JDF-enabled solution will expedite workflow from start to finish by providing a single point of control for job ticketing, prepress, printing and finishing. The Right Business Model Xerox continues to expand its customer business development portfolio for graphic communications professionals by introducing the Digital Readiness Assessment, based on the company's expertise in Lean Six Sigma methodologies. This resource helps people identify ways to generate digital applications, drive revenue and maximize the advantages of digital printing. After a series of customer consultations, Xerox analyzes 17 critical elements of a customer's business and benchmarks them against the world's most successful digital graphic communications companies. A comprehensive report includes recommendations needed for the business to expand profits and drive growth. On Display At IPEX 2006 The Xerox exhibit is the largest digital display at the show and includes technology, workflow solutions, innovative real-life customer applications, and business development offerings. At 55,000 square feet, the booth is about the size of a football field and accommodates more than 70 pieces of equipment, including the Xerox Nuvera family of production systems, Xerox wide-format printers and the Xerox iGen3 press. The exhibit emphasizes offset and digital integration, print-on-demand, book printing, and personalization and transactional print.