NewspaperDirect (www.newspaperdirect.com), the world leader in out-of-market newspaper delivery, is at NEXPO showing the very latest developments in its on-demand printing and online reading services. It will be showing for the first time at NEXPO, through its innovative Reading Map technology, how it is able to monitor and compile aggregated data on reader habits. This includes the ability to monitor the exact amount of time spent reading their chosen paper, and percentage of that time spent reading each part of each page. “For the first time in the 400-year history of newspapers we have the technology to precisely monitor actual reading behavior in real-time,” says Alex Kroogman, CEO, NewspaperDirect. “This immediacy and detail gives publishers an opportunity to analyze and respond to reader behavior much faster than any other research method could ever provide.” The Reading Map is available for all newspapers within the PressDisplay (www.PressDisplay.com) ‘family’, a service where NewspaperDirect already promotes and sells aggregated subscriptions to its newspaper collection containing over 260 titles. Other NewspaperDirect solutions on show include: SmartEdition, a zero-operational cost solution for publishers keen to develop and display their own, self-branded ePaper. NewspaperDirect provides secure hosting, automation, customer support and advanced subscription management services, all within a superior online product. “Increasingly, publishers must provide advanced navigation for online readers who are seeking timely, complete and branded information from their preferred news source,” adds Alex Kroogman. “With our SmartEdition solution, the traditional printed newspaper is replicated to bring readers the news they seek in a familiar format, and to develop a revenue-generating digital product for publishers. It also represents a strategic move into the online realm that newspapers need to make in order to reach the younger generation and previously untapped markets.”