March 27, 2006 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar on the topic of The Added Value of Fulfillment Services, with Senior Editor Cary Sherburne. Sponsored by EFI, the event will be held Wednesday, April 5th from 2:00 to 3:00 pm EST. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform.cfm During this one-hour event, a panel of experts will provide graphic arts executives with insight, advice and guidance relative to implementing Fulfillment Services for the commercial and in-plant printing industry. In an interactive round table format, facilitated by Sherburne, panelists will answer prepared questions and questions submitted by the audience about the lessons they have learned in implementing fulfillment services and what they plan for the future. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. “Fulfillment services haves been identified as one of the key added value services printers can add to their portfolio,” stated Randy Davidson, President of WhatTheyThink.com. “We are pleased that EFI has chosen to sponsor this important educational session.” Panelists participating in this event include: ? Dean Hanisko, Chief Technology Officer, Great Lakes Integrated ? Eric Rountree, Vice President of Operations, New London Press Both have extensive backgrounds in the printing industry and in the delivery of fulfillment services as an integrated value-add offering. Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “As customers continue to consolidate their supplier base and look for more services from each supplier,” Sherburne says. “adding fulfillment services is a terrific way for print service providers to not only increase their value to customers, but also to strengthen and protect their relationship with those customers.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About EFI EFI (www.efi.com) is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's award-winning technologies offer document management tools from creation to print, including high fidelity color and black and white Fiery print servers that can output up to 2000 ppm; superwide format printing with VUTEk; powerful production workflow and print management information software solutions for increased performance and cost efficiency; and an array of business-critical enterprise and mobile printing solutions. EFI maintains 22 offices worldwide. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.