(June 07, 2008) Transpromotional pieces and direct marketing make up two of the six types of applications that are on display in Xerox's stand, 8b/A78, this week at drupa. Visitors can learn how to produce more than 50 real-world digital printing applications at conversation stations where Xerox and its customers will be performing demonstrations. The following transpromotional and direct marketing pieces are two examples of what is on display:

•    Personalized reward statements for London-based retailer Marks and Spencers, communicating benefit information with its employees. The retailer worked with dsicmm to create variable-color digital booklets, personalized for each employee. Visitors to the Xerox drupa stand can learn about the workflow used to create personalized statements, beginning with a template in Adobe InDesign, then dsicmm uses its own nexdox software to convert data into a common format before utilizing a Creo print server to reduce processing time. At drupa, the booklets are being printed on the Xerox iGen3 110 Digital Production Press, and finished with saddle-stitching on a booklet maker.

•    Postcards for Australia's Outback Brewery, used to solicit votes on the naming of a lizard used to promote the brewery, will be printed at drupa on a Xerox DocuColor 8000AP Digital Press. Visitors can watch the printing and learn how PrintPortal/Promosys used a flexible and streamlined system to produce the personalized cards – beginning with use of Adobe InDesign and customized using XMPie PersonalEffect. Following the printing, the postcards are then trimmed. "Our retail liquor sales were virtually nil until we commissioned Promosys and Print Portal. Using Xerox and XMPie technology we have seen an amazing response rate of over 20 percent," said Ben Hart, director, Outback Brewery.

The employee communication helped with Marks and Spencers' green initiatives by eliminating the surplus printing of generic benefits brochures. In addition, Marks and Spencers is using paper that is Forest Stewardship Council certified to reduce waste. By printing digital, the Outback Brewery's solution is also environmentally friendly because it utilizes a print process that avoids the various chemicals associated with traditional printing.

For more information on Xerox's drupa activities, visit http://www.xerox.com/drupa.