Caesarea, Israel, March 8, 2006 – Press-sense Ltd., announces the latest version of its leading web-to-print and business flow automation solution. iWay Prime Version 3.0 is a major step forward, giving print providers new service and profit-making abilities by creating, managing and leveraging customer-driven production workflows. iWay Prime V3.0 makes it possible for printing companies to interact with customers in several ways, from the provision of a simple access portal to a fully personalised web portal where the customer’s workflow can be defined. Press-sense appreciates that customers have different requirements: The needs of a financial organisation, for example, are different from those of large corporations or academic institutions. By providing and enhancing a customer-driven workflow, printers will be better placed to provide an exceptional service to their customers through the ability to offer new capabilities, while giving them a competitive edge when attracting new business. By using JDF process and intent, iWay Prime V3.0 enhances communication between print buyers and printers by enabling integration into print buyer’s purchasing systems, and ensuring that the right job is in the right place at the right price. Doing it the iWay iWay Prime V3.0 provides a number of unique advantages: * The most complete and proven web-to-print solution on the market * Supports fully customer-defined JDF intent and process * Simplified, easy to use, ordering process * New set of capabilities and tools enabling automated and seamless workflow * Full Mac support for the print buyer * New set of features easy to use B2C capabilities * Embedded process and job tickets built around individual customer requirements “This new version of iWay Prime provides the functionality to provide for the divers requirements of our customer’s print buyers: From major corporations and design companies, to B2C and SOHO,” says Amir Karby, Founder and CTO of Press-sense. “The beauty of this latest version is that it offers print buyers immensely powerful workflow options, yet is very simple to use.” “We believe this version will contribute to enhancing our leadership position in this market,” says Elly Peretz, Press-sense VP sales. “The experiences of our customers demonstrate many examples of how they are using iWay Prime as their core business enabler: Existing customers using the earlier versions of iWay Prime report extremely high usage and satisfaction rates. At one location, a printer has more than 3,000 users feeding work to his offset litho company, while a customer in Germany reports that his system has processed more than 100,000 jobs in a 12-month period”. Other customers report having increased Print On Demand sales by 600% over three years by using iWay Prime. Originally launched in 2001, iWay Prime V3 has benefited from customer and end-user experience in the intervening time, and now offers the highest level of automation to accept, deliver and proof print jobs. Learn more about iWay Prime V3.0 on the Press-sense stand at Ipex, Birmingham. Hall 20 B-95.