The Glennon Group Sticks to HP Indigo Digital Press for Flexible, Durable Labels
Press release from the issuing company
PALO ALTO, Calif., February 27, 2006 -- HP today announced that The Glennon Group, a Pewaukee, Wis.-based firm specializing in printed labels as well as inkjet marking, packaging and labeling equipment, is offering critical time- and money-saving solutions to clients using the unique capabilities of the HP Indigo press ws4050. The Glennon Group expanded its digital label-printing operation with the new press, which was installed in 2005.
The ability to skip thermal transfer imprinting while producing graphically superior labels enhances profitability for The Glennon Group, giving the firm a unique product offering in accurate SKU management on short-to-medium run, durable labels.
"The HP Indigo press ws4050 provides a true business solution for label converters, enabling enhanced, profitable applications that they can offer their customers," said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. "For product-oriented companies, labels contain valuable information and often are the point of sale promotion for the product. It's critical that converters have flexibility and versatility in producing durable, high-quality labels on demand."
The Glennon Group's customer base is already reaping the benefits of digital, in particular for one of Glennon's larger clients, a manufacturing company. Previously, the client had used flexographic printed labels that were thermal transfer-imaged with specific product information and SKUs prior to their final use. Because of the inkjet imprinting process, the customer was not able to have a varnish coating on its labels, making the labels vulnerable to scuffing and damage, and ultimately causing inventory management issues as well as unnecessary waste. Now, labels printed for the company come off the new HP Indigo press ws4050 complete with a SKU and other information. The Glennon Group varnish coats its HP Indigo labels, eliminating the losses its customer had incurred in the past.
Using the new HP Indigo press ws4050, The Glennon Group can create exactly the right label for the job. For example, The Glennon Group recently produced a 15,000-label project for its client, which required four different label sizes with 66 different SKUs.
"When multiple SKUs and inventory management are concerns, the HP Indigo press ws4050 gives us a tremendous advantage," said Charles Osborn Jr., president of The Glennon Group. "In addition, the graphical capabilities of this press are better than much of the flexographic printing we use, so the new press is expanding the types of products and solutions we can offer our customers. We have various projects we are offering to clients in a variety of industries, such as consumer products and paper distribution. Again these companies are looking for quality, as well as the ability to obtain various quantities of many SKUs."
Designed for maximum productivity and cost-efficiency, the HP Indigo press ws4050 prints full-color variable labels on demand and has an enhanced substrate capacity suitable for a wide array of applications, from self-adhesive labels to shrink sleeves and flexible packaging. The press also offers high-quality color, fast turnaround times and the ability to consistently match up to 97% of the PANTONE Color range. Other value-adding features available for the HP Indigo press ws4050 include a reinsertion capability that enables duplex imaging for two-sided prime labels, as well as a validation program for the production of FDA-compliant pharmaceutical labels.