MONTREAL, Feb. 14 -- Transcontinental Inc. today announced that it has become the co-publisher of the newly launched Canadian version of the world's number-one online men's lifestyle magazine, AskMen.com, with approximately 10 million unique visitors worldwide in January 2006. Under the 50-50 partnership, Transcontinental is the exclusive seller of advertising on the Canadian website, ca.AskMen.com, which already boasts 800,000 unique visitors per month. The Corporation will also contribute to the site's Canadian content, providing articles from its suite of magazines to complement the original content produced daily by AskMen.com. This is the first country- specific version of AskMen.com, which was launched in 2000 and is now a well- established brand, with readers from over 150 countries. Yves Daoust, general manager for new media at Transcontinental, said: "We're very pleased about this partnership, which not only augments our men's lifestyle content offering, but also delivers to our advertisers, thanks to AskMen.com's large audience, an instant, strong showing in the coveted male 18-34 demographic. This agreement is part of our commitment to innovating and realizing the full potential of our established magazine readership in specific communities of interest by complementing it with an enhanced online presence and derivative products and services, as outlined in our business project, Evolution 2010." For his part, Ricardo Poupada, vice president and general manager of Montreal-based AskMen.com, added: "The opportunity to work with Transcontinental to create this new site will help us cement our presence in our own backyard, allowing us to harness the value of our sizable Canadian audience by adding localized, specific content relevant to readers' needs. "We also look forward to providing our Canadian readers with some of the great content from other Transcontinental properties, such as The Hockey News. As for advertisers, we hope to launch innovative ad tools never before seen in Canada that will maximize advertiser return on investment."