(Weymouth, MA) February 2, 2006 -- Over the years, many changes have occurred in the paper distribution business. Mergers, acquisitions, consolidations, warehouse closings, and technological advancements have had a major impact on how paper distribution is conducted. Despite these changes, paper merchants remain a key player in the paper distribution chain. “Paper mills recognize the importance of the paper merchant,” commented Cathy Martin, a Consultant at InfoTrends. Merchants are one of the main links in the supply chain from the paper mills to the end-user. Customers using paper merchants rely on their expertise and knowledge in choosing the best substrates for their printing jobs. “Paper mills and merchants need to collaborate to make meaningful and lasting increases in their market share. Merchants and mills that work closely on integrating marketing, distribution, and product strategies will see a higher level of success,” continued Martin InfoTrends’ white paper entitled Paper Merchants Redefine Their Role is a comprehensive review of the paper merchant channel. The report includes profiles of major merchants as well as a section on paper merchant stores. For more information about the report or to make a purchase, visit our online store or contact Nicole Shown at (781) 616-2100 ext. 207 or [email protected].