Rochester, NY, January 30, 2006 - Rochester Software Associates, Inc. has unleashed AutoFlow, a powerful new enhancement to WebCRD, RSA’s Portal to the Print Center. AutoFlow delivers what print center operators have been searching for… an automated, rules-based job routing workflow solution, managing all stages of production. Consulting closely with WebCRD customers, RSA’s experienced team of developers and engineers has made the ADF promise much closer to a reality! AutoFlow ensures that user-specified ticketing options determine to which printer a document is routed, based on a matrix of printers and order attributes. If a user selects color output with tape binding, then that job will automatically be sent to the printer that supports that mix. Customers can define rules based on job attributes such as quantity, finishing options, paper types, color or black and white, as well as tabs, exceptions, and insertions. Even file sources can determine how AutoFlow treats the job. Native documents might flow to Make Ready for a Pre-Press Specialist to work on, while SurePDF and CentralPDF jobs can flow directly to the printer or to QDirect, RSA’s enterprise output management application for a true Convergence workflow. Imagine that all black and white jobs under 50 clicks with stapling are sent straight to the printer, untouched by human hands – that is possible today, with WebCRD AutoFlow, a standard component of WebCRD Pro or the WebCRD Production Module. The key with AutoFlow is that no operator needs to be involved; jobs automatically flow to the desired print queue. Fewer touches means increased efficiency, lower cost, and higher volume. AutoFlow enables administrators to define automation rules at the customer level as well as the order level. Print Centers might wish to enable certain users, such as the CEO or the graphics department to have direct access to the production color printer (without a specific printer driver on their desktop!) while other users might be assigned a lower priority in QDirect, RSA’s Enterprise Output Manager. This allows customers to customize and streamline print production workflow in highly automated ways. WebCRD also handles non-print inventory items, such as pens, mugs, pre-printed collateral, and more. AutoFlow can be employed for these items as well, automatically sending such non-print-on-demand orders directly to the shipping department for pick and pack / fulfillment if desired. " AutoFlow has been a top request from our customers who run their business on WebCRD as well as by those considering the purchase of WebCRD," noted Dave Vanable, Director of WebCRD Business Development. "The desire has been to streamline their workflow, minimize operator intervention, and eliminate mistakes. The challenge has been to automate intelligently, providing a flexible automation engine that can be configured by our customers. WebCRD with AutoFlow delivers what no one else has today: complete automation without losing control.” RSA will be demonstrating WebCRD with AutoFlow in booth #913 from February 3rd to 5th at Xplor in the Miami Convention Center. Free passes to Xplor can be obtained from RSA’s web site, www.rocsoft.com.