WASHINGTON, DC, January 25, 2006 — The Print Council, a business development alliance dedicated to promoting the greater use of print media, today announced that close to $1 million in initiatives and programs have been put in place to assist the advancement of print-related activities. Contributions to The Print Council have come in many forms. Beyond membership dues and cash contributions, to date approximately $225,000 of pro bono advertising space has been contributed by several industry trade publications. Furthermore, advertising space purchased and placed in publications to directly reach print buyers and influencers has been heavily discounted by more than $75,000. Even the production of advertising has been provided ‘pro bono’, and public relations services from the nine-member PR Alliance has been valued at $150,000. Exhibit space was donated by GASC for a press conference at Print 05, and presentation time to an audience comprised of the graphic arts industry's leading editors, columnists and consultants was donated by management of MediaDays 2005. Legal fees to create the nonprofit organization and other miscellaneous pro-bono items/services have also been accepted. All of these contributions have helped to dramatically increase The Print Council’s activities, recognition, and reach. “An alliance and undertaking of this magnitude must have considerable support. The Print Council is grateful for the cooperation from many publishers, companies, associations, and individuals. It demonstrates that The Print Council’s efforts have struck a chord within the industry,” remarks Ben Cooper, Executive Director of The Print Council. “We continue to explore ways that anyone interested in supporting us can play a part. We have an exciting list of programs slated for 2006 and, as we have demonstrated, welcome assistance in many forms.”