On Dec. 5, a group of 60 students and faculty from the Rochester Institute of Technology (RIT) School of Print Media will visit Xerox's Gil Hatch Center for Customer Innovation for a day of networking and educational sessions about the evolving digital printing and publishing market. The event demonstrates Xerox's commitment to the future of the graphic communications industry and dedication to educating and partnering with the next wave of printing professionals. The event features presentations and a panel discussion with Xerox executives, product demonstrations and time for students to network with Xerox experts. Presentation topics include "Xerox iGen3 Imaging Technology" and "Performance Accelerated With Workflow," with a focus on the digital/offset complement. The students' areas of focus span the entire printing spectrum - from creation to production - and they will have the opportunity to bring print jobs to the event and have them produced live on Xerox color and monochrome digital equipment in the production lab. Since its opening in March, the Gil Hatch Center for Customer Innovation - a 100,000-square-foot facility that is the world's largest permanent showcase of digital products for the graphic communications and production printing markets - has hosted a range of customers, prospective customers, industry leaders, press, consultants and students. To date, more than 2,000 Xerox customers from around the world have visited the center to learn about opportunities to grow their business with digital printing. The center also offers opportunities to meet with Xerox engineers and product experts and get trained on Xerox iGen3 equipment. In late October, representatives from several traditional book publishing companies met with Xerox executives and customers to learn more about opportunities in digital book publishing. On Dec. 6 and 7, the center will host a workshop for creative agencies and graphic designers to discuss how full-color digital printing applications are changing the shape of marketing communications.