November XX, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar: Variable Data Printing: Investing Beyond the Technology, hosted by Senior Editor Cary Sherburne. Sponsored by Exstream Software, Kodak and Printable, the event will be held Thursday, December 1st from 2:00 to 3:00 pm EST. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform.cfm This one-hour event will provide graphic arts and marketing executives with insight into the true levels of investment required to implement a successful one-to-one communications programs for customers. In an interactive question and answer session, including live questions from the audience, panelists will share their advice, guidance and expertise relative to required investments in people and processes, beyond the technology infrastructure that is obviously required. Their lessons learned may help other organizations avoid pitfalls and surprises as thei enter the field of variable data printing. Panelists include: Michael Moran, co-founder of Market Connections in Toronto, who has launched a successful custom publishing operation addressing specific vertical markets Joe Mislinski, Chief Information Officer for Vestcom's Marketing and Business Communications unit, who spearheaded the move to standardize document creation at Vestcom and speaks at industry events on personalization Christopher M. Petro, President of Global Soft Digital Solutions, Inc., whose company has implemented many sophisticated and successful one-to-one communications initiatives on behalf of its customers. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. This session will provide attendees with an opportunity to hear from the experts and participate in a live question and answer session. “The third in a series of three webinars on variable data printing, this session addresses important investment considerations beyond the hardware and software required to implement variable data programs,” stated Randy Davidson, President of WhatTheyThink.com. “By participating in this event, listeners will gain valuable insight into the true levels of investment they should be prepared for when entering the highly lucrative variable data printing market.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “We hear a lot about the pros and cons of various software solutions with respect to their ability to deliver effective variable data applications,” Sherburne says, “This session will take the dialog a step further—moving beyond the technology to focus on the people and processes necessary for success.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Exstream: Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, utilities and other industries benefit from as much as 85 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention. For more information about Exstream Software and its market-leading Dialogue and AFP Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or [email protected]. About Kodak Kodak is the leader in helping people take, share, print and view images –for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems – providing consumers, professionals and cinematographers with digital and traditional products and services; Health – supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications – providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components – supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries. More information about Kodak is available at www.kodak.com.. About Printable Technologies Printable Technologies is a world leader in providing Web-to-Print and Variable Data Printing (VDP) Solutions to commercial and digital print service providers, ad agencies and direct marketing companies, and the enterprises using their services. The Printable System delivers real-time integrated business communications applications, online ordering and e-commerce, versioned and variable documents, job submission, and file transfer; and easily integrates with ERP, content management, accounting and shop floor management applications, as well as major digital production workflows. For more information, visit www.printable.com. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. ADD MORE HERE About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.