October 26, 2005 -- Lexington, Kentucky USA -- today announced the opportunity for industry professionals to attend a free printing industry educational webinar on the Role of Print Management Information System (MIS) in Improved Profitability with Senior Editor Cary Sherburne. Sponsored by EFI, the event will be held Thursday, November 3rd from 2:00 to 3:00 pm EST. No-charge registration is available by clicking here. This one-hour event is the second in a three-part series on Print MIS. Part One, entitled Print MIS Basics, can be accessed from the WhatTheyThink Webinar home page or by clicking here. In Part Two of the series, long-time MIS users will share their experiences and insight relative to the role of Print MIS in improved profitability. Speakers include Sam Shaffer, General Manager of Vectra, a marketing services and full-service printing company; and David Bennett, President of Bennett Graphics, one of Georgia’s premier sheetfed printers, a company that prides itself on being smartly run. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. Attendees at this session will receive an electronic copy of “The ABCs of MIS,” a handbook published by EFI and designed to assist the printer in the selection, implementation and optimization of a Print MIS solution. Topics for The Impact of Print MIS in Improved Profitability will include: ? Print MIS: A Brief Review ? Leveraging MIS: o For strategic and tactical business management o To enhance engagement of employees in delivering profitability ? The Role of Scheduling in Improved Profitability ? Questions and Answers “We are delighted to partner with EFI in the delivery of this timely educational webinar,” stated Randy Davidson, President of WhatTheyThink.com. “As printers continue to face significant competitive challenges in a multichannel world, from both traditional and non-traditional sources, the key to their future success will be their ability to harness their business and operational information to stay ahead of the curve. In this session, attendees will hear from experts who are already benefiting from this critical differentiator.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “An MIS solution may be the single most important investment a printer can make in today’s highly competitive marketplace,” Sherburne says. “During this session, our listeners will learn how Vectra and Bennett Graphics have transformed their businesses by leveraging their MIS investments for improved profitability.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About EFI: EFI (www.efi.com) is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's award-winning technologies offer document management tools from creation to print, including high fidelity color and black and white Fiery print servers that can output up to 2000 ppm; powerful production workflow and print management information software solutions for increased performance and cost efficiency; VUTEk superwide format printing; and an array of business-critical enterprise and mobile printing solutions. EFI maintains 22 offices worldwide. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.