September 10, 2005 (Chicago, IL) -- JJ Bender announced today that they have sold their first iGen3 in what is believed to be the first independent resale of the latest digital color copier from Xerox. “We pride our selves on being at the forefront of the digital marketplace,” said Jeffrey J. Bender, President of JJBender. He also confirmed that, as with every purchase, atomic fireball candies were given free of charge. “When our customer said they needed an iGen3, we delivered,” added color specialist BJ Baranosky, who led the deal for JJ Bender. For Mr. Bender, it was a seminal moment, realized after 25 years of service to the graphics industry. Although this is not the largest deal that JJ Bender has ever done, it is the largest single machine and represents a paradigm shift in the copier industry. “People know that they have an alternative now. They have the ability to ask for solutions that fit their business model, not design a business around the cost of a copier,” said Mr. Bender. As digital copiers have become more advanced, offering countless customization possibilities, printers have not been granted the same opportunities to create a service and payment plan that was right for them. Independent sales of large scale equipment, like the Xerox iGen 3 or Xerox DocuColor 6060, allows companies to have greater flexibility and additional leverage in equipment purchase negotiations. Printers have seized onto the concept of personalization in order to differentiate themselves in increasingly competitive online and traditional markets. Variable data printing has become a revenue builder with improved margins and customer satisfaction. Now, copy shop owners are looking for the same individualized service from their vendors. The challenge for equipment dealers is to match equipment to the needs of end users. “We continue to offer innovative solutions that are changing the way we do business. That’s why this company remains as exciting as when I started it in 1980,” said Mr. Bender.