CHICAGO--Sept. 12, 2005-- Pageflex today announced that it will provide JDF integration between Pageflex Storefront(TM), an award-winning Web-to-print application, and HP Indigo digital color presses. The two companies also are collaborating on marketing, customer education, and sales-related activities. The companies currently are showcasing JDF integration of Pageflex Storefront, HP Production Flow, and HP Production Manager at Print 05 in Chicago's McCormick Place through September 15. The JDF demonstration enables attendees to use Pageflex Storefront to customize and order a document in the Pageflex booth (#6951), which will then be sent as a PPML datastream for printing on an HP Indigo press in the HP booth (#12005), where the attendee can pick up the personalized document. Held every four years, Print 05 is the largest US-based International trade show for the graphic arts industry. Pageflex additionally plans to optimize its PPML output to maximize its speed and efficiency on HP Indigo presses. PPML, personalized print markup language, is a widely supported, XML-based industry standard print language that eliminates variable data bottlenecks by storing all common job elements for reuse. "We are delighted to be working with HP to bring integrated enterprise-level Web-to-print solutions to the marketplace," said Anna Chagnon, Pageflex CEO. "Through JDF and PPML integration of Pageflex Storefront with the HP Indigo press, our customers will enjoy easy-to-implement, but robust, tools for offering Web-to-print services, increased output speeds, and more automated digital print workflows." "The integration with Pageflex Storefront enhances HP's end-to-end workflow, combining the accessibility of the Internet with the image quality and digital intelligence of HP Indigo presses," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. "HP customers can now enjoy another competitive edge by offering their customers Web-to-print solutions featuring true offset quality." Among the companies' customers is Rastar Digital Marketing in Salt Lake City. Kevin Despain, chief executive officer at Rastar, is ebullient about this integration. "We have long been a major user of the Indigo press and were one of the first companies to adopt Pageflex Storefront. By optimizing the two systems to better work together, HP and Pageflex are enabling us to increase our throughput and generate additional business."