KENNESAW, Ga., August 11, 2005 – Impressions Printing, a small commercial print shop located in Oklahoma City, announced today that it has installed a four-color Printmaster PM 52 sheetfed press with perfector and a Prosetter 52 from Heidelberg to meet customer demand and increase efficiencies. The shop also has added Heidelberg consumables products with the Prosetter 52, including Saphira Violet aluminum plates, Saphira Violet Pro chemistry and proofing paper. Established in 1996, Impressions Printing has grown exponentially within the past five years. During this time, the company has made wise investments in technology in order to remain competitive in the small format market. “We are a progressive shop that wants to stay abreast of current technology,” said Vice President Jason McWilliams. “We continue to expand and acquire new equipment as customer demand increases. The installation of Heidelberg's new Printmaster PM 52 was instrumental in expanding our capabilities and increasing our productivity.” The Printmaster PM 52 is specifically geared towards the needs of small and medium-sized print shops wishing to grow their business in multicolor offset printing. This flexible press meets all requirements by combining a broad spectrum of models, available from one to five printing units, with a sturdy and reliable design as well as an intuitive operating concept. In addition, a variety of optional features allow for improved press performance and decreased makeready. “For printers who want to reach the next level in quality and productivity, the Printmaster PM 52 offers many high performance features as standards, such as an extremely reliable stream feeder, oscillating form rollers, a strong inking unit and an easy press control,” said Joerg Daehnhardt, Heidelberg product management, small format. “Additionally, printers can add automated options on the press, including Autoplate, a fully automated perfector, the remote console "Prinect Classic Center" for ink key and register control and blanket washers. These customizable options allow for an individual press configuration so that shops like Impressions Printing have a comprehensive package to ensure their clients get the highest quality product possible.” With the purchase of the new equipment, Impressions Printing recently renovated its facility, adding 1,350 square feet to its production space to accommodate the four-color press and the new business that McWilliams anticipates it will bring to the shop. “The new press allows us to keep all of our work in-house, which we were not able to do before,” said McWilliams. “Now, we can fulfill existing customer demand with ease and pursue incoming sales leads that will contribute to the growth of our company.” McWilliams reports that the addition of the new Prosetter 52 computer-to-plate, or CtP, system combined with the new press has resulted in a 60 percent decrease in makeready times. Designed to upgrade easily from semi-automatic to fully automatic plate loading for growing businesses, the Prosetter 52 can produce up to 20 plates per hour at 2,540 dpi. With Heidelberg's Saphira Violet plates and Saphira Violet Pro chemistry and proofing paper, the CtP device achieves optimum performance and produces a high quality product with fast roll up and consistency. Since the installation, Impressions Printing has eliminated film completely and switched from polyester plates to Saphira Violet aluminum plates, improving the quality of work. In addition, the press operators have become more efficient on their makereadies since eliminating the need to tweak registration after hanging the plates on the press. Impressions Printing currently houses 26 employees and services a client base of local and national accounts, including private universities, financial institutions, manufacturers and religious organizations. The recent acquisition of the new press and CtP system marks the shop's first purchase of Heidelberg equipment. “We were considering purchasing equipment from other companies,” said McWilliams. “However, Heidelberg's proven track record with four-color presses and the features on the Printmaster PM 52 were far superior to any other machine on the market. In the end, we felt that Heidelberg's premium quality equipment would allow us to remain productive for a very long time.”