August 11, 2005 -- From this press release to a newspaper to an outdoor billboard—print is everywhere in our everyday lives. Frank Cost, associate dean of Rochester Institute of Technology's College of Imaging Arts and Sciences, and co-director of the RIT Printing Industry Center has written a book about how the ubiquitous printing industry has changed in the Internet era. The New Medium of Print: Material Communication in the Internet Age is the latest release from RIT's Cary Graphic Arts Press. The book looks at current uses of print media and covers steps in the print production of everyday items like newspapers and billboards. Cost also examines how these products and their markets will change as a result of the digital world. Cost, who has been teaching at RIT for 25 years in the School of Print Media, formulated the basis of the book through his extensive experience as an educator. Cost is also an advisor to the graphic communications industry allowing him a global perspective while consulting in the United States, Europe, Asia, South America, and the Middle East. He is the author of numerous articles, and his previous book, Delmar's Pocket Guide to Digital Printing, has been in print for almost a decade. The New Medium of Print: Material Communication in the Internet Age is the first publication in the RIT Printing Industry Center Series. It's available for purchase online at http://www.amazon.com.