ROCHESTER, N.Y., May 28, 2008 – Xerox Corporation has an answer for print providers with a small production space but "big" plans to produce full-color point-of-purchase displays, posters, banners, vehicle wraps and floor graphics.

The company today unveiled the Xerox 8254E and 8264E Color Wide Format Printers, two value-priced, large-format color printers. They are designed for commercial print providers, copy shops, graphic design agencies, sign shops and in-plant operations that want to offer or expand large-format applications but can't sacrifice production space. The printers, available in 54- and 64-inch models, are the latest additions to the company's color solvent ink wide-format portfolio, which now includes six products to meet the growing demand for large-format applications.

"Xerox is committed to providing our customers with innovative technology that helps them break into new markets, be more productive and succeed with digital print," said Quincy Allen, president, Xerox Production Systems Group. "With these compact and affordable additions to our portfolio, print providers will be able to sell items such as grand opening banners and retail store displays to customers they were previously only selling everyday prints to, allowing them to become a full-service print partner."

The Xerox 8254E and 8264E printers are compatible with a wide range of media types and produce vibrant graphics on indoor and outdoor banners, life-size photos and presentation graphics. The printers use a combination of inkjet technology and environmentally friendly eco-solvent inks. This means no ventilation or purification system is required and prints can last up to three years without lamination. The 8254E and 8264E can print at resolutions that range from 540 to 1440 dpi at production speeds up to 143 to 172 square feet per hour (13.54 to 16 square meters per hour), respectively.

The printers use piezo-electric, drop-on-demand inkjet heads with dynamic variable dot imaging and intelligent interweaving print technology to deliver sharp images, smooth color transitions and increased performance at higher print speeds. In Europe and Latin America, users can select the Xerox version of the Caldera Graphics RIP as a color server option. In the U.S. and Canada, users can choose the Xerox Wide Format Color Server Pro RIP or the Xerox Wide Format Color Server RIP as color server options.

Pricing and availability

Order taking for the Xerox 8254E and 8264E Color Wide Format Printers will begin in July for Europe, Russia, Middle East and Africa and in August for North America and Latin America with worldwide installations in September. See a Xerox sales representative for details in your area.