During drupa 2008, Heidelberger Druckmaschinen AG (Heidelberg) is showcasing a broad range of end-to-end solutions spanning all aspects of offset printing. The world market leader will be using a display area of over 7,800 square meters (approximately 84,000 square feet) to demonstrate a diverse range of print jobs from all relevant segments. From prepress through press to postpress - every single stage is integrated using the various modules of the Prinect workflow software. This huge portfolio gives Heidelberg customers the tools they need to cope with the cost pressures in the industry.

Heidelberg is taking part in the trade show presentation under the slogans "HEI Performance" and "HEI Value". Visitors to drupa will be able to see for themselves the powerful solutions that create real added value for customers. During the trade show, the entire Heidelberg portfolio will be further enhanced by a comprehensive range of service offerings, advice, and various specialist tours.

"The primary aim behind our comprehensive portfolio is to ensure our customers’ success. Simply producing machinery that works well is far from satisfying the needs of customers in our sector. What really matters is the level of integration, transparency and of course productivity of the various systems.

We are the only company in the world that can offer all these things from a single source," explained Dr. Jürgen Rautert, Member of the Management Board at Heidelberg during a press conference in Düsseldorf. "And what’s more, we don’t just talk about this integration know-how, we also make it available to our customers to use in real life," he stated, adding that Heidelberg is taking part in this year’s industry Olympics as a true "decathlete". Elaborating on the metaphor, he described how the various requirements and disciplines of the print media industry have been brought together in this ultimate event - the individual disciplines have been honed in tandem, enabling Heidelberg to offer an all-in-one package that is unrivalled in the industry.

In the words of Bernhard Schreier, Chief Executive Officer of Heidelberg - this type of integration is both achievable and crucial. "drupa will provide the entire industry with new impetus and direction," stated Schreier, who explained how more and more customers are discovering all the advantages enjoyed by an integrated print shop - an essential in the sector. Heidelberg is the only supplier to offer all these benefits from a single source.

Heidelberg is also focusing on packaging printing. By moving into the large-format market (with the Speedmaster XL 145 and Speedmaster XL 162), the company’s portfolio is being extended upwards. Thanks to its special workflow components developed specifically for this segment and an accompanying range of platesetters, Heidelberg is again the only supplier to cover the entire production line.

Heidelberg has incorporated environmental protection into its "extra-large print shop" at the show. Both halls have FSC certification. "We take our responsibility to look after the environment seriously," declared Dr. Jürgen Rautert. "That is why we are introducing the first ever international environmental award for sustainable sheetfed offset printing at drupa 2008. The award will be presented for the sustainable use of resources and energy, climate protection and environmentally aware business practices," continued Dr. Jürgen Rautert.

During the trade show, the Heidelberg portfolio will be further enhanced by a comprehensive range of service offerings, advice, and various specialist tours.