August 3, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar on the topic of “Successfully integrating Direct Mail and Fulfillment into your Print Organization,” hosted by Senior Editor Cary Sherburne. Sponsored by Streamline Solutions, the event will be held Thursday, August 18th, from 2:00 to 3:00 pm EDT. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/djwwebinarregistrationform.cfm This one-hour event will provide graphic arts executives with an inside view of the mailing and fulfillment market presented by Dave Bates, Vice President of Business Process Management for K/P Corporation, a leading provider of printing, mailing and fulfillment services. Bates has been with K/P Corporation for 30 years as president of a variety of print, mail and fulfillment divisions prior to his current role. He will share with participants K/P Corporation’s perspective on entry into this fast-growing segment of value-added services, provide insight into the necessary decision processes associate with market entry, and the challenges a new entrant faces. He will also share valuable lessons learned from K/P Corporations’ experience that can help other providers avoid common pitfalls. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. This session will provide attendees with an opportunity to hear from an expert and participate in a live question and answer session. “We are excited to be presenting this important and timely information,” stated Randy Davidson, President of WhatTheyThink.com. “K/P Corporation has been an innovator in the delivery of mailing and fulfillment services, and participants will have the opportunity to learn from the company’s experience as they plan their own initiatives.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “Mailing and fulfillment is an exciting area of opportunity for print service providers,” Sherburne says, “It is yet another way to build a stronger bond with customers and add a new and profitable revenue stream. Dave Bates has put together an excellent program that covers topics ranging from why get into mail and fulfillment, management responsibilities in implementing new services of this nature and equipment requirements, to the role of MIS in print mail and fulfillment.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Streamline Solutions: Streamline Solutions is the industry leader in providing integrated Business Management Software to the Printing, Direct Mail and Fulfillment industries. PrintStream is designed to significantly improve a company's ability to respond to customer's needs, dramatically increase productivity, and to provide up to date management information. Streamline has been providing business management software since 1983, with customers ranging from small direct mail and printing businesses through large multi-site enterprises involved in all aspects of printing, direct mail and fulfillment. For more information, visit www.printstream.com. About K/P Corporation: K/P Corporation was formed in 1969 and started as a commercial printing company later moving into the mail and fulfillment business. Today they are considered a Direct Marketing Solutions company. Headquartered in San Ramon, California K/P has 6 plants in the western United States and sales of approximately $85 million. For more information, visit www.kpcorp.com. About Dave Bates: Dave is a 1974 graduate of Cal Poly, San Luis Obispo, CA in Graphic Communications Management. He has been with K/P Corporation for 30 years as president of a variety of print, mail and fulfillment divisions, Vice President of Technology and is currently Vice President for Business Process Management. In this role Dave has responsibility for all infrastructure, processes and tools across K/P. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.