July 11, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar on the topic of Getting Started with Variable Data Printing hosted by Senior Editor Cary Sherburne. Sponsored by Exstream Software and Kodak, the event will be held Wednesday, July 21st from 2:00 to 3:00 pm EDT. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform.cfm This one-hour event will provide graphic arts executives with an overview of the variable data market and the customer drivers that are poising the variable data market to explode. The session will also feature two panelists who have successfully integrated variable data printing into their business models. Panelists will include Robert Reeder, CTO of W.A. Wilde, one of the largest and most respected companies in the nation for providing direct marketing support services, and Jim Liszewski of WSMG, Inc., a large producer of full-color variable data printing. Panelists will discuss how they have implemented variable data printing, the benefits that have accrued to their companies and their customers, and share lessons learned as well as their vision of the future of the variable data printing market. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. This session will provide attendees with an opportunity to hear from the experts and participate in a live question and answer session. “We are excited to be presenting this important and timely information,” stated Randy Davidson, President of WhatTheyThink.com. “Our panelists will cover the gamut from transactional to publishing applications, and participants will have the opportunity to learn from their experience.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “Although we have been talking about variable data printing for more than ten years,” Sherburne says, “I believe we are finally on the cusp of significant market growth. There are a number of converging factors on both the customer and print service provider sides that have increased the variable data value proposition and made programs easier to implement. Our program will address that convergence and offer insight relative to deployment of these powerful business communications solutions.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Exstream: Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, utilities and other industries benefit from as much as 85 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention. For more information about Exstream Software and its market-leading Dialogue and AFP Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or [email protected]. About Kodak Kodak is the leader in helping people take, share, print and view images –for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems – providing consumers, professionals and cinematographers with digital and traditional products and services; Health – supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications – providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components – supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries. More information about Kodak (NYSE: EK) is available at www.kodak.com.. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.