BOSTON, Mass. – June 21, 2005 – Noosh Inc., today announced that their Noosh Direct Mail solution received a Crossroads A-List Award from Open Systems Advisors (OSA). For 12 years, the Crossroads A-List Awards have identified the best new technology solutions proven to deliver results. This year, OSA concentrated on evaluating solutions and services that addressed today's top business priorities for technology investment, with a particular focus on demonstrable results. According to Nina Lytton, president and principal analyst of OSA, "The solution Noosh has developed for managing Direct Mail projects has successfully combined the three elements essential to mainstream adoption: focusing on an important problem; providing a viable solution; and, most importantly, delivering consistent business results for early reference accounts." Earning a Crossroads A-List Award positions the Noosh Direct Mail solution as a leader. OSA has a unique and in-depth process of research and validation. Drawing on in-depth interviews with line-of-business and IT executives, the program identifies the newly proven solutions and services that are making the strongest contribution to business results for early customers right now. Interviews with these early adopters are key in determining qualifications for success including long-term strategic value, contribution to revenue growth, immediate business return, user productivity, and deployability. All the winning solutions have quick payback and material return on investment. In 2005, only five companies were honored with the Crossroads A-List Award. According to Scott Gensler, Vice President of Marketing Operations and Planning at Erickson, "Erickson sends over 24 million pieces of direct mail each year and has found that as the complexity of the solicitations increased so did the costs and the difficulty in managing the project. Noosh has improved the visibility and control of our direct mail projects, allowing us to deliver more versioned mail by honing in on specific, narrowly defined cells (a target demographic) and mailing specific versions to each – resulting in better return rates for our marketing and sales programs and reduced costs." Noosh's Direct Mail solution allows companies to manage all the elements of a multi-component direct mail project – from concept to completion – in one place. Noosh streamlines version, print specification and production control, tracks schedules and manages services and component procurement -- eliminating the need to coordinate information from disparate systems. Noosh keeps projects on schedule and on budget and reduces the complexity of highly targeted direct mail projects – resulting in significant improvements to business critical marketing/sales programs and a reduction in costs by 15% or more.