KENNESAW, Ga., June 8, 2005 – Vital Printing, an all-Heidelberg general commercial print shop located in West Palm Beach, Fla., recently installed a four-color Printmaster PM 74 with perfector to expand capabilities and fulfill increasing customer demand. “This shop started as a quick printer, and we were very successful in that market,” said Bill Vitale, owner. “At the beginning, we found a niche that worked for us – short runs of two-color work. We don’t want to become a large, high-volume printer suddenly, but we’re ready to expand our niche to include the 28-inch format and four-color work.” The new press replaces a two-color Printmaster PM 74 with 24 million impressions recorded. Vital Printing is using the new system to print four-color runs of small pocket folders, brochures, fliers and inserts. Since the installation in February 2005, Vitale notes that productivity has increased and overtime has decreased significantly. The Printmaster PM 74 is ideal for print shops looking to move into 50 x 70 (28-inch) format printing. This versatile press allows printers to increase productivity, expand their range of services and react more ?exibly to customer needs. The optional perfecting device on the Printmaster PM 74 for perfecting in a single pass cuts production times considerably, increasing productivity and maximizing pro?ts at consistently high-quality levels. The semi-automatic three-drum device transfers the sheet true-to-register with one gripper closure, and the press operator can switch from straight printing to perfecting mode in a few simple steps. “The Printmaster family is specifically geared towards the needs of small to medium-sized shops, such as Vital Printing, who want to grow their business in multicolor offset printing,” said Carsten Ruebel, product manager, 74 format press. “The Printmaster PM 74 is an affordable option that will allow for accelerated growth into new markets and with existing customers.” Vitale confirms that the shop has already brought in two new clients while work for existing clients has increased with the installation of the new Printmaster PM 74. “We buy equipment based on the needs of our customers, and we make sure that the purchase will not plunge the shop into debt,” said Vitale. “I’ve filled my shop with Heidelberg equipment, piece by piece, and the company has always provided me with an affordable option. Founded in 1980, Vital Printing is a family-owned and operated shop that produces general commercial work for local businesses in its 5,000 square-foot facility. With only seven full-time employees, the shop brought in $1.7 in revenue last year and expects to meet its projected revenue of $2 million in 2005.