[Cohoes, NY] – Mohawk Paper Mills, Inc. has named Bart Robinson as Manager, Channel Development, where he will work to structure and expand Mohawk’s sales and marketing efforts for cut-size and digital paper in traditional merchant stores and other emerging channels. “Mohawk understands the value and expertise that merchant stores bring to the market. I look forward to enhancing the communication and driving new sales through marketing, training and incentives,” said Robinson. Prior to joining Mohawk, Robinson spent more than twelve years working within International Paper – XPEDX Paper & Graphics, where he held positions as Director of Store Operations, Northeast, and his most recent position, Regional Merchant Business Manager, Northeast. “With the acquisition of the Fine Papers group, Mohawk’s position in the merchant store segment has grown to well over 300 locations. Bart brings valuable experience and a clear understanding of this channel and we are looking forward to continuing our expansion in this segment with Bart leading the charge,” said Chris Harrold, Mohawk’s Director of Business Development.