FAIRFIELD, N.J., May 16 -- Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and a leading industry provider of sales and marketing support services including list management and sourcing, database, lettershop and fulfillment capabilities, today announced a strategic alliance with Toppan Printing Company America, Inc. to offer a complete package of digital printing, fulfillment and mailing services. Perhaps no other medium offers the opportunity to deliver a custom tailored message to a prospect or customer as digitally printed direct mail. Personalizing and targeting that mailing to the highest quality prospects or your existing customer base as a seamless, cost efficient process and mailing it at the best possible rates is the cornerstone of the partnership. "Redi-Mail is well known in the industry as a technical, innovative shop," commented Gavin Smith, Director of Digital Services at Toppan. "They were among the first to work with the postal service on Planet Code Tracking and as postal council members, they are always up on the newly proposed regulations and rate changes. The graphical arts industry is ever changing, clients are communicating differently, and Toppan recognizes the importance of providing a superior service with a breadth of offerings. It is our strong relationship with leading vendors like Redi-Mail that position both our companies to be an innovator and a leader." Michael Aronson, Sales Manager at Toppan, commented, "The ability to source an appropriate list, digitally produce on demand an innovative custom color product and then process it into the mail stream in a cost effective method, is an effective way for companies to spend marketing dollars." "We've partnered with Toppan on a number of high profile projects in the automotive, financial services and pharmaceutical industry," commented James Weaver, president of Redi-Mail. "We work together as a team and deliver effective, personalized communication that provides marketers with immediate feedback and lasting benefits."