PHILADELPHIA & NEW YORK--May 10, 2005-- Leading financial printer St Ives Burrups today announced an international re-branding campaign, designed to support a major expansion program targeting key U.S. financial companies. St Ives Burrups, a division of St Ives PLC, has changed its name to St Ives Financial, and will support that initiative with a major direct marketing and communications program that will start this summer. Founded in 1628, St Ives Financial serves a range of corporate, legal, and banking clients. Concurrent with the name change, this summer St Ives Financial will be introducing a complete suite of Web-enabled document management solutions to speed and streamline pre-press and production. It is all part of an American expansion strategy that began in 2000 with the opening of offices in Philadelphia and New York City. St Ives is headquartered in London, England. "We are extremely focused on expanding our presence here in the U.S., and growing the business by becoming the solutions provider of choice for the American financial markets," says Andrew Langdale, divisional managing director of St Ives Financial. "Our four centuries of experience serving highly demanding, global financial companies provides us with operating standards far in excess of those currently available here in the States. Our intent is to combine that expertise with leading-edge Web-based tools, and a fresh new image and brand, to make an immediate impact in the U.S." St Ives' suite of Web-based tools will allow U.S. clients to benefit from the complete automation of the financial document production process. "Our new Web strategy will dramatically streamline financial printing, reducing customer's cost, while ensuring a new degree of accuracy--of particular importance in this era of increased shareholder scrutiny," Langdale says. "There is no other company in the world with such a broad spectrum of experience, starting with hot lead in the 1600s, and extending all the way to today's Internet. Our new name and U.S. focus is intended to communicate that expertise to the U.S. financial markets."