PARAMUS, N.J., MAY 2, 2005 – Printers looking for insights into the revenue and profit opportunities presented by today’s growing and dynamic packaging industry will find them in Diversifying With Packaging Services: Unlocking Hidden Profit Potential, just released by the National Association for Printing Leadership (NAPL). “It’s my aim to help readers make an informed business decision about if and how they can take advantage of the burgeoning packaging industry,” says author and packaging industry veteran and consultant C. Ted Namur IV. “Can packaging provide them with a means of improving their revenue streams and profits and expanding their customer base? If they’re already doing some packaging, what other opportunities are they missing? The book answers these critical questions and provides a roadmap for developing and marketing a successful packaging business.” Diversifying With Packaging Services provides readers with a comprehensive primer for success in the packaging industry, which comprises a $125 billion-$175 billion market in the U.S. alone. The book also features a preface by Heidi Tolliver-Nigro, graphic communications analyst and author of NAPL’s companion volume, Diversifying With Value-Added Services. Readers will get a crash course on the inner workings and key drivers of the packaging market, coupled with an in-depth analysis of the opportunities and barriers in individual markets served by specific printing processes, including flexography, gravure, dry offset, metal decorating, and screen and specialty printing. An informative chapter on succeeding in the packaging market provides guidelines to getting started, implementing best procurement practices, and finding and responding to market opportunities. Diversifying with Packaging Services: Unlocking Hidden Profit Potential (NP 376) is $29.95 for NAPL members; $39.95, non-members. To order, call (800) 642-6275, Option 3; email [email protected]; or go online to NAPL’s bookstore at www.napl.org/store/. About the Author: C. Ted Namur IV is an independent packaging industry consultant and founder of the oei group, a consultancy specializing in operational effectiveness, business processes, professional training, and technology evaluation and implementation. A former Kraft Foods executive, Namur was instrumental in helping the company’s Packaging Group transition form an analog to a digital and integrated workflow. Through his works for industry associations and standards group, he has helped develop and promote industry adoption of PDF workflows; computer-to-plate technology; and ink and color, color management, and print quality standards. NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Diversifying with Packaging Services and the many other titles in NAPL’s comprehensive publications roster are prime examples of that commitment. For more information, contact Richard Papale, NAPL director of Publications, at (800) 642-6275, ext. 1332, or [email protected]