April 13, 2005 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar on the topic of Print Management Information System (MIS) solutions with Senior Editor Cary Sherburne. Sponsored by EFI, the event will be held Wednesday, May 4th from 2:00 to 3:00 pm EST. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform.cfm The one-hour event will provide graphic arts executives with an overview of Print MIS, the benefits of implementing a Print MIS solution in the overall profitability picture, and tips and hints about selecting and implementing a Print MIS solution. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. Attendees at this session will receive an electronic copy of “The ABCs of MIS,” a powerful new handbook distributed for the first time at the conclusion of the session and designed to assist the printer in the selection, implementation and optimization of a Print MIS solution. The ABCS of Print MIS is the latest publication in EFI’s popular “ABCs of…” educational series for the print industry. Topics at the Webinar will include: What is Print MIS and Why Should You Care Print MIS Components The Print MIS Value Proposition A Print MIS Case Study presented by Ted Hagler of PapaJohn’s Pizza Selecting a Print MIS Solution Questions and Answers “We are delighted to include Ted Hagler, Director of Manufacturing and QA for PapaJohn’s, in this session,” stated Randy Davidson, President of WhatTheyThink.com. “PapaJohn’s runs a benchmark in-plant printing operation and generates significant revenue by producing work for other companies as well. Hagler’s insight on the role of Print MIS in his success will be extremely valuable to our audience.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “Trade publications and other venues are loaded with discussions about automating the enterprise, JDF and the promise of ultra-efficient processes, but there is still a fair amount of confusion about how to implement and integrate these tools without disrupting the flow of the business during implementation,” Sherburne says. “This session will reveal how successful service providers are making ultra-efficient manufacturing operations a reality. The program is designed to offer attendees real answers to questions regarding the prioritization of their MIS deployment, planned investment schedule and the pitfalls to avoid.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About EFI: EFI (www.efi.com) is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's award-winning technologies offer document management tools from creation to print, including high fidelity color and black and white Fiery® print servers that can output up to 2000 ppm; powerful production workflow and print management information software solutions for increased performance and cost efficiency; and an array of business-critical enterprise and mobile printing solutions. EFI maintains 22 offices worldwide. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.