Menomonee Falls, Wis. – (March XX, 2005) - Arandell Corporation, the expert in the art and science of catalogs, has recently purchased a new Goss Universal Binder 2 (UB2) binder, expanding the company’s binding capabilities and comprehensive line of production equipment.  The UB2 binder is being installed at its megaplant in Menomonee Falls, Wis.  The new equipment will allow the company to reach further into the perfect bind market, doubling its capacity to provide perfect bound catalogs to its customers.  When complete, the two units will account for approximately 12 percent of Arandell’s total bindery output. Specifically, the UB2 was acquired to more efficiently service their short run and smaller-demand projects.  The 24-pocket binder is scheduled to be in production in July and has the capacity to run 250 books per minute.  “The decision to purchase the new equipment stemmed from customer demand,” said David Treis, vice president and general manager at Arandell Corporation.  “Perfect binding is very attractive to high end catalogers and this new equipment will allow Arandell to deliver new opportunities to current and prospective customers.”    Arandell Corporation is known internationally as the expert in the art and science of catalogs.  The privately-held printer produces and distributes high-quality direct-mail catalogs and materials for the world’s leading retail marketers from state-of-the-art facilities in Menomonee Falls, Wis.  For more information visit www.arandell.com.