Reston, VA – The EXECUTIVE OUTLOOK Conference, a hard-hitting, tell-it-like-it-is program designed to provide insight into the industry’s survival issues and to prepare printers to explore the hardware, software and services that will be on display at PRINT 05 & CONVERTING 05, September 9 – 15, 2005 at McCormick Place, Chicago IL., will present “Creating FuturePrint Through Innovation and Technology.” The conference theme reflects the technological innovations and the rapidly changing technological landscape the printing industry is undergoing. “The market for print is changing. The technology to produce print is changing. The people skills required to utilize the new technology are changing. The printing industry is undergoing structural changes, modifying business models, establishing partnerships, implementing customer resource management, shifting processes, going digital, adding a host of related but non-print services, hiring personnel with other than traditional skills, laying the foundation for a new look at the FuturePrint business of tomorrow,” noted Bill Lamparter, President of the PrintCom Consulting Group, Chair of the EXECUTIVE OUTLOOK Conference, and well known industry analyst and consultant. EXECUTIVE OUTLOOK 2005, the conference held in McCormick Place the day before the largest graphic communications technology and machinery show, will focus on creating FuturePrint through innovation, diversity, the effective use of people and applying old and adopting new technology to thrive in the 21st century media and information environment. The all-day program on September 8, 2005, will stress how printers can take advantage of the technology being shown at PRINT 05 & CONVERTING 05 in its seven day Chicago run. A highlight of the Conference will be the announcement of the MUST SEE ‘EMS and WORTH-A-LOOK products appearing on the floor of the show. MUST SEE ‘EMS products are selected by a panel of the industry’s leading consultants and trade magazine editors as the show’s most compelling --- the items that any show visitor must see and evaluate. WORTH-A-LOOK products are those that are new and untested or those that appeal to a niche market. Watch the Graphic Arts Show Company web site (www.gasc.org) for the EXECUTIVE OUTLOOK program agenda and “early bird” discounted registration information.