NEW YORK, March 14 -- Bowne Enterprise Solutions (BES), a division of Bowne & Co., Inc., today announced the launch of QuickPath(TM), a complete end-to-end solution for digital printing, mailing and fulfillment needs. QuickPath(TM) provides unparalleled access into the digital printing value chain enabling clients to submit materials for production and specify the approval process, production method and delivery requirements, streamlining the entire workflow for the digital production of generic, customized or personalized materials. "Digital printing is being used more extensively within the printing industry to allow firms to better use customization and personalization. And its quality rivals that of offset printing without the associated high costs and extensive time investment," said Ron Ens, senior vice president, Bowne Enterprise Solutions. "With QuickPath(TM), Bowne provides an interface into the entire digital workflow, giving clients the flexibility to communicate with critical audiences as needed, instead of having communications dictated by traditional offset printing schedules and costs." QuickPath(TM) combines Bowne's state-of-the-art digital equipment with the company's 229-years of experience to bring to market the industry's most advanced, yet flexible digital printing solution available. QuickPath(TM) enables customers to target audiences through variable content and color imaging, resulting in more effective client communications. Using QuickPath(TM) for short- and medium-run jobs such as multi-page brochures, postcards, flyers, marketing materials, and one-to-one direct mail pieces allows companies to communicate in a timelier manner than with traditional printing-all while maintaining the same high level of quality. The service also helps to increase mail response time, by facilitating personalization of documents and providing household and address correction features. At the same time, QuickPath(TM) can substantially decrease printing expenses by eliminating setup time and other costs typically associated with traditional offset printing. Printing through QuickPath(TM) offers clients easy access to an array of Bowne services including: * Targeted printing in full color or black and white * Bindery and finishing options * Inserting based on client requirements * Address services * Bulk or direct mail to any location