New York — The Mallett Group, one of the nation’s leading developers of customer loyalty and reward programs, is partnering with NAK Marketing & Communications to extend the range of customer-retention services NAK can provide to its clients. “The latest data show that it costs more than five times as much to acquire a new customer as it does to retain an existing one,” says NAK President Thaddeus B. Kubis. “That means a strong customer retention component should be a part of any marketing campaign. One of the best ways to achieve that is the implementation of a loyalty rewards program, and The Mallet Group is the best in the business when it comes to developing them.” Joseph S. Mammano, President of the Mallett Group, was a pioneer in the creation of frequent flyer programs during his days as a marketing executive in the travel industry. He founded the Mallet Group seven years ago to apply that success to other sectors. “Years of experience have allowed me to view programs not only as retention devices but also, through partner relationships, as sources of revenue that could fund entire marketing programs,” Mammano says. “It is imperative, however, that the sacred rule of relationship marketing is obeyed: the customer, the partner, and the program host must all benefit from the relationship.” NAK can be contacted at 212.505.9290. [email protected]. www.nakcomm.com. The Mallet Group can be reached at 860.350.0809. [email protected]. www.mallettgroup.com.