KENNESAW, Ga. – January 28, 2005 – Heidelberg USA today announced that Bob Boyer, Sr., has been named Senior Vice President of Sales, effective immediately. Boyer has also been appointed to Heidelberg’s executive management team and will report directly to Heidelberg USA President James P. Dunn. A Heidelberg employee for nearly 27 years, Boyer most recently served as vice president for Heidelberg’s South and Southwest regions. Before joining Heidelberg, Boyer gained his 14 years of industry experience in both production and plant management. Boyer began his Heidelberg career as a press demonstrator at Heidelberg Eastern Inc. and has since performed a variety of services, including press specialist, demo manager, sales representative and regional sales manager. “Serving our customers, employees and stakeholders is the central focus of every decision we make," Dunn said. "While Bob will be instrumental in maintaining and improving the strength and support of our sales team, his breadth and depth of knowledge and experience will ensure that every customer he connects with will understand our philosophy of leadership, education and support for the print media industry.”