January 10, 2005. Lexington KY. WhatTheyThink.com, the leading on-line source of news and analysis for the printing and publishing industry, today announced the launch of a new free feature designed to provide timely and creative advice and guidance to printing sales professionals. Sales Mondays, published in partnership with Print Tec Network, the leading sales training organization for the printing industry, will feature a weekly column by Print Tec President and noted industry sales expert, Bill Farquharson. It will also include sales tips, book reviews and other valuable information that will help printing sales professionals improve performance and stay fresh and creative. “We are delighted to add Bill Farquharson and Print Tec Network to our publication,” said Randy Davidson, President, WhatTheyThink.com. “His fun, yet no-nonsense, approach to selling printing in these increasingly competitive times will be a tremendous resource for sales professionals who want to keep their skills—and performance—tuned to the highest possible level. We expect Sales Mondays to become a destination site for print sales professionals representing companies of all types.” Print Tec Network’s marquis sales training program, Get Sales NOW!, has helped hundreds of printing sales professionals gain appointments with two to three new prospects per week and improve overall performance through a structured process that builds accountability into the sales process. In addition to delivering sales training programs, Farquharson is a frequent speaker at industry events. “I am looking forward to the opportunity to share the knowledge we have gained at Print Tec Network through frequent interaction with printing companies and the training of thousands of sales professionals since 1993,” said Farquharson. “Sales Mondays will be a great resource for printing sales professionals, and our objective will be to make the site both educational and entertaining—a must-visit site for all printing sales professionals, regardless of tenure.” Sales Mondays will become available at WhatTheyThink starting Monday, January 10, 2005, with content updated weekly. About WhatTheyThink Founded in January 1999, WhatTheyThink.com is the premier online community for the printing and publishing industry, providing 15,000 printing and publishing executives with news, analysis, and real-time competitive intelligence on a daily basis . The company offers a mixture of free and subscription-based premium content for industry executives, and produces regularly scheduled free Webinars on a variety of timely industry topics. Premium content, available by subscription, includes: - Special Reports – These special reports go deep to bring above average market intelligence to members. - Interviews that Work –Interviews with top executives representing printing companies, suppliers and vendors to the industry , and enterprises that buy print. - eXpert Row –Unbiased commentary on corporate strategies , new technology, workflow options, production issues and more. - InfoTrends/CAP Ventures Research – Surveys of print buyers and print service providers that deliver the industry’s most timely economic and performance indicators. - Raine Radar – Summaries of quarterly financial conference calls held by selected public companies. - The Eagle – Independent and unabashed views and commentary about news and events in the world of graphic communications . - Dr. Joe Webb – Dr. Joe Webb,one of the industry's best-known consultants and a 26-year veteran of the graphic communications industry, analyzes trends in the economy, technology, and the industry, and interprets what they mean for industry executives and their strategic decisions. WhatTheyThink.com also provides corporate subscriptions for enterprise-wide distribution of daily business intelligence and a robust content syndication program serving related web sites. For more information, visit www.whattheythink.com. About PrintTec Print Tec Network is based in Duxbury, Massachusetts where president Bill Farquharson runs sales training programs for the printing industry. His nationally acclaimed Get Sales NOW!, Get Digital Sales NOW! and Landing the Big Fish training systems have helped hundreds of sales people and selling owners to drive sales performance through accountability. Bill can be reached at 781-934-7036 or www.printtec.com.