Torrance, CA and Miami, Florida—(December 6, 2004) – Xplor International, organizers of the Global Electronic Document Systems Conference and The Printing Association of Florida, producers of Graphics of the Americas, today announced an all-star lineup for Xplor’s Two-Day Variable Data and Digital Color Printing Conference. The conference, hosted at Graphics of the Americas, the largest annual international graphic communications education and exhibit showplace, February 3rd and 4th, includes a combination of case studies, best practices, as well as expert discussion that will address the application, value, and business side of variable data and digital color. In addition, the conference will feature two days of presentations from seasoned industry professionals that will provide insight into the future of variable data and digital color for both printers, creative, and marketing professional audiences in the transactional printing, direct mail, and vertical market applications. “Advances in variable data and digital color output represent an enormous opportunity for the traditional ‘paper and ink’ printer,” said Skip Henk, EDP, president & CEO of Xplor, International. “In addition, these advances also allow marketing and creative professional to develop more effective communication tools, deeper customer penetration, and unheard of response rates.” Conference and Speaker Lineup Opening the two-day conference is Frank Romano, EDP, and popular keynote speaker. Mr. Romano is Professor Emeritus of the Rochester Institute of Technology as well as director and lead strategist for InfoTrends/CAP Ventures. Romano’s keynote will address what forces are driving the convergence of traditional printing and digital output as companies look to communicate with their customer more effectively. In addition, the keynote will address change in document communication, impact on the printed page, and how companies need to understand and capitalize on these changes. “Graphics of the Americas is rapidly becoming the international graphic communications education and exhibit showplace, as well as the venue that is defining the future of the industry, said Chris Price, vice president and general manager of Graphics of the Americas. “ It is a natural fit to have Xplor partner with us this year as we are confident that Xplor, their worldwide panel of industry experts, and expertise will greatly enhance the scope of our educational program.” Following the opening keynote is a program designed to benefit all levels of management involved in the design, management, and output of various forms of variable data and digital color output including: • Susan Kinney, President of Castle Press, Document Mindshare: The Importance of Reaching the Intended Reader • Mike Panaggio, Direct Mail Express, Larry Zusman and Tracey Chernay, Xerox: The Power of Variable Data & Digital Color • Scott Bannor, EDP, National Sales Manager, PrintSoft: Considerations for Implementing Variable Data & Digital Color within your Organization • Speaker, to be announced: Closing Session: Building Your Business with Variable Data & Digital Color • Kemal Carr, EDP, President of Madison Advisors: Creating a Strategy & Establishing Metrics • Giles Biscos, President of INTERQUEST: Digital Color Production Printing: The Market, Technology, and Applications Trends • Jim Hackett, Executive Vice President, Business Development, SourceLink: Trends Today, Tomorrow: Selling and Marketing Variable Data & Digital Color Ask The Experts Pavilion, February 4th-6th Join Xplor on the Graphics of Americas exhibit floor as the Ask The Expert Pavilion provides attendees with an educational venue featuring presentations by industry experts on various technologies. At this pavilion, visitors have the opportunity to learn more about technical solutions for their business problems directly from the experts. The 30’x 30’ pavilion features a theater style format with 45-minute presentations followed by Q & A sessions in an informal forum for gathering the most up to date solutions from recognized leaders.