-- Free Event Sponsored by MAN Roland Inc. December 2, 2004 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free educational Webinar sponsored by MAN Roland Inc., and moderated by WhatTheyThink Senior Editor Cary Sherburne. This not-to-be-missed event will be held December 15th from 2:00 to 3:00 PM EST. No-charge registration is available via the Web: Sign up today. http://members.whattheythink.com/home/webinarregistrationform.cfm The one hour Web event is entitled “What Print Buyers Want: The Changing Dynamics of Print in a Multichannel World.” The program will begin with a market overview presented by WhatTheyThink Senior Editor Cary Sherburne discussing issues and trends affecting the buying of print, followed by a lively panel discussion featuring noted print buyers: - Eve Asbury, Executive Vice President and Director of Print and Digital Production, Saatchi & Saatchi, New York - Brett Knobloch, Vice President, Build-a-Brochure, JGSullivan Interactive - Bob Lieber, President, The Lieber Group "There is no doubt that the printing industry is facing a significant challenge in the struggle to ensure that print remains a viable communications medium in the face of increasingly attractive alternative communications media. Through this live event, industry executives will hear first-hand from leading influencers about factors that affect print buying decisions,” stated Randy Davidson, President of WhatTheyThink.com. "MAN Roland's generosity as the exclusive sponsor of this important event has enabled WhatTheyThink to make it free to all attendees. We are honored by their decision to support this venue." Cary Sherburne is a noted industry consultant and Senior Editor at WhatTheyThink. Asbury, Knobloch and Lieber, all advertising agency executives, represent three different perspectives on the role of print in the business communications media mix and the types of service offerings today’s printing companies should be considering to ensure success into the future. To register for this event, visit the following page: http://members.whattheythink.com/home/webinarregistrationform.cfm About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About MAN Roland MAN Roland Druckmaschinen AG is the world's second largest printing press manufacturer and the global leader in web press and newspaper printing technology. In fact, every third newspaper produced in the world is printed on a MAN Roland press. With main facilities in Offenbach and Augsburg, Germany, MAN Roland generates annual sales of EUR 1.8 billion. Exports account for 79% of the figure. MAN Roland produces web and sheetfed offset presses as well as digital printing systems for commercial printers, newspaper printers, publishers, packaging producers, quick printers and in-plant shops. The company is a subsidiary of MAN Aktiengesellschaft, Munich. The MAN group is one of Europe's leading suppliers of capital goods, with 77,000 employees whose expertise ranges from commercial vehicle manufacturing to engineering. Its annual sales total EUR 16 billion. For more information visit www.manroland.com.