MacDermid ColorSpan, Inc., an innovator and leader in the wide-format color inkjet printer market, introduces a 2.5-meter wide, high-speed piezo-electric solvent inkjet printer, the DisplayMaker 98SX. Developed as an extension to the highly acclaimed and award-winning DisplayMaker 72s “Gator,” the new printer, code-named “ElonGator” offers the ability to print on a variety of media up to 98” wide. It is designed around sixteen (16) 600-dpi Micro-Quad piezo-electric printheads to deliver true 600 x 600-dpi quality at print speeds up to 438 square feet / hour and 600 x 300-dpi quality at print speeds of up to 700 sq. ft./ hour. The DisplayMaker 98SX will be shown for the first time at the USSC SignWorld USA exposition in Atlantic City, NJ, December 2-4, 2004 with deliveries beginning later that month. Bruce Butler, director of marketing, stated, “We have taken what we have learned from the success of the DisplayMaker 72S and 72SR “Gator” printers and elongated its design to accommodate 98-inch wide media. The “ElonGator” sets a new standard for printing performance and value, combining production speed with award-winning quality, ease-of-use and low cost of operation.” Butler went on to say, “In addition, we have added a 600 x 300-dpi print mode that can produce stunning Production Quality mode prints at up to 438 square feet per hour, and an even faster 700 square feet per hour in Billboard Quality mode.” The DisplayMaker 98SX can be optionally configured with two 36-inch (91 cm) x 96-inch (2.44 cm) roller tables that attach to the front and rear of the printer it can accommodate rigid sheets up to 60-inches (152 cm) in length, 98-inches (250 cm) in width and up to 1/4” thick. The tables can easily be removed for printing of roll-to-roll offlexible media. The media drive system has been designed to accurately and consistently feed wider and heavier rolls of media.