VALHALLA, N.Y., (Oct. 29, 2004) – When Mike Rink took over the reins of his father’s small print shop in 1985, he had very BIG plans for the company’s future. Foremost, he wanted to invest in technology that would transform the South Bend, Ind.-based business from a “glorified instant printer” into a real commercial contender. Installing new equipment from prepress to bindery — and, most recently, adding digital printing capabilities with a Xerox DocuColor 6060 from Enovation Graphic Systems, Inc., – Rink is continuing to make its mark as one of the premier printers in the Midwest. “We decided to get into digital printing for a number of reasons,” explains Joe Castenando, Rink’s vice president of operations. “The technology is definitely there and this type of work fits into our existing workflow. We believe that this new capability will open up some new markets for us, as well as enhance our relationships with existing customers.” In order to ensure that its customers operate most efficiently and profitably, Enovation’s experts treat the installation of a DocuColor device as they would a press install, working hand-in-hand with customers to synchronize color management and calibrate the unit. At 60 pages per minute, the Xerox DocuColor 6060 is the answer many in the industry are looking for to meet the challenges of shorter run lengths, faster turnaround times and the increasing use of variable data. Traditionally a sheetfed printer, Rink Printing is once again showing its commitment to being on the forefront of new technologies and, because of that commitment, why they are one of the premier printers in the Midwest.