PARAMUS, N.J., OCT. 18, 2004 – Given the enormous competitive challenges and fundamental changes affecting both the printing industry and print buyers, the role of today’s printing sales manager is becoming increasingly important and complex. Sales managers now have a comprehensive guide to maximizing the performance of their staff in the revised edition of Strategic Sales Management, released this month by the National Association for Printing Leadership (NAPL). In the 176-page volume, noted graphic communications industry leader and author Terry A. Nagi draws on his extensive experience in developing successful sales strategies, providing sales managers with guidelines for: Developing and maintaining a motivated, professional, and productive sales staff. Meeting corporate sales objectives. Interfacing with other departments within the graphic communication company. Helping staff anticipate and effectively respond to customers’ evolving needs. The volume provides concrete strategies managers can use to increase the sales and profit performance of their staffs. Readers gain insights into hiring and training sales reps; gaining their respect and support; holding motivational sales meetings; successfully prospecting, advertising, and marketing, working with challenging salespeople; building an effective sales compensation program, and much more. Nagi also guides managers through the valuable process of clearly defining their own roles, responsibilities, and objectives. Strategic Sales Management (NP 379) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or go online to NAPL’s bookstore at www.napl.org/store/. NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Strategic Sales Management is a prime example of that commitment.