MONTREAL--Oct. 18, 2004-- Transcontinental Inc. announced today that Transcontinental CC3, one of the fastest-growing integrated direct marketing services providers in the United States, has changed its name to Transcontinental Direct U.S.A. Inc. Transcontinental acquired the company formerly known as CC3 in December 2003. "The new name reflects our unity as a company dedicated to serving customers throughout North America with a unique product and service offering," said Luc Desjardins, President and CEO of Transcontinental Inc. Don McKenzie, president of Transcontinental Direct U.S.A. Inc., added: "Our position today is the culmination of our long-standing commitment to growth and expansion, the strength of our multiple-facility model and our mission to offer clients 'best-in-class' capabilities in integrated direct marketing services. As an American member of the Transcontinental family, we are ideally positioned to meet the direct marketing and printing needs of our diverse client base, and outpace the projected growth figures for the direct marketing industry." Direct mail expenditures will account for as much as 10 percent of all advertising/marketing spending in 2004, according to "The Future of Direct Mail," a recent Graphic Arts Marketing Information Service report. The study predicts that U.S. direct mail expenditures will continue to increase through 2010 in both total dollars and expenditures per capita - 5.6 percent per-annum real growth in total expenditures from 2004 to 2007, and 4.0 percent per-annum real growth in total expenditures from 2007 to 2010. Transcontinental Direct launches its new identity during the Direct Marketing Association's 87th Annual Conference & Exhibition in New Orleans, La., October 17-20, 2004, with a new tradeshow booth, collateral materials and Web site, www.transcontinentaldirect.com.