At the Direct Marketing Association (DMA) Annual Conference and Exhibition, Oct. 17-19 in New Orleans, Xerox Corporation will educate direct marketers on the advantages of using digital print technology and an efficient workflow to deliver high-impact one-to-one, full-color marketing campaigns. By showcasing the capabilities of 10 of the company's leading graphic communications customers, Xerox will demonstrate to direct marketing and creative executives how they can build brands and increase return on investment using digital technology.  Visitors to the Xerox booth will gain exposure to the Xerox Graphic Arts Premier Partners Program, a global community of more than 300 leading digital communications service providers uniquely qualified to meet the technological demands of direct communicators. Customers in the Xerox booth, who are also Premier Partners, are:  Anderson Direct, Direct Mail Express (DME), Jerome Group, Lexinet, Mailmark, Pel Hughes, Progressive Impressions International (Pii), Rapid Solutions Group, USA MailNow, and Vestcom. Show attendees will also see Xerox's FreeFlow(tm) Digital Workflow Collection, a comprehensive portfolio of prepress and pressroom solutions and products ideal for generating high-value, personalized printing applications. Xerox will highlight how the FreeFlow products and solutions ease creative-to-printer collaboration and production of full-color, one-to-one marketing programs. Visit Xerox at the DMA Annual Conference and Exhibition, Oct. 17-19, at the Ernest N. Morial Convention Center, New Orleans, booth 119.