October 8, 2004 -- Rochester Institute of Technology's School of Print Media will present the Cary Award to Frank D. Steenburgh, senior vice president for business growth, Production Systems Group at Xerox Corp. Steenburgh will accept the award during a breakfast at Graph Expo in Chicago on Sunday, Oct. 10. The Cary Award is presented annually to those who have distinguished themselves in the development or application of digital technology in graphic communications. Steenburgh joined Xerox in 1973 and has held various sales and marketing management positions. He was named to his current position in July of 2003, and prior to that he was senior vice president and general manager for the production color business. Steenburgh has authored graphic arts articles and promoted educational programs in digital printing technology. Frank Romano, professor at RIT's School of Print Media says Steenburgh exemplifies the high standards recognized by the Cary Award. "Frank Steenburgh helped commercialize digital printing and bring it to the forefront of the printing industry," states Romano. "He also led teams that changed the very nature of the graphic arts and ushered in a digital age." "Over the past three decades Frank has led some of Xerox's most important initiatives, including the launch of not one, but two major printing breakthroughs—the Docutech and Xerox iGen3 Digital Production Press," says Ursula Burns, president, Business Group Operations, Xerox Corporation. "Frank has been a champion for Xerox customers, for Xerox people and for the entire industry." The prestigious Cary Award is named in honor of Melbert B. Cary, Jr. whose life-long love and support of the graphic arts inspired others. Past recipients of the Cary Award include John Dreyer, chairman of Pitman Company; Dan Gelbart, president and founder of Creo Products Inc.; Amos Michelson, chief executive officer of Creo Products Inc.; and Robert Howard, founder and chairman of the board of Presstek, Inc.