This executive overview webinar will feature findings from a major market research study published earlier this summer by the Graphic Arts Marketing Information Service (GAMIS) - a special interest group of PIA/GATF. The Future of Direct Mail report provides market size estimates, industry trends and demand forecasts through 2010, as well as insights about advertisers' attitudes and usage of direct mail. Participants in the Webinar scheduled for Weds., Sept. 29 from 1:30–2:30 p.m. ET will learn: • How and why direct mail is used. • The impacts of technology on direct mail strategies, volumes and growth. (such as variable data printing) • The impacts of social, demographic, economic and infrastructure forces on direct mail effectiveness, (including postal reform, and ‘do not call’ legislation), and how various demographic segments respond to direct mail • The historical and forecast volumes for direct mail by segment. • What industry stakeholders can do to promote the use of direct mail. In announcing this new webinar from GAMIS, Jackie Bland noted that “In addition to receiving this executive overview of The Future of Direct Mail. We’ll provide each site with a $50 discount coupon towards the purchase of the complete 300-page report which will be available to non-members of GAMIS at the end of the year. A coupon will be provided following the webinar.” Sites can register online at: http://www.gain.net/conference/brochure/index.cfm?ConferenceID=500 For more information, contact Jackie Bland, GAMIS Executive Director at (703) 519-8179 or by e-mail at [email protected]. GAMIS Membership details are also found on the web at www.gamis.org. GAMIS is a special interest group of PIA/GATF. It is the premier market research association of the graphic arts industry with members from diverse segments of the printing industry.