Columbia, Maryland (September 17, 2004) -- PEAK Technologies, an RR Donnelley company, announced today that it has been named as an Authorized Radio Frequency Identification (RFID) Specialist by Zebra Technologies. The Zebra Authorized RFID Specialist status is granted to a limited number of value added resellers and systems integrators in North America. PEAK achieved this privileged status by meeting Zebra’s certification criteria, including in-depth training, dedicated RFID integration resources, and technical proficiency. PEAK is among the first Zebra Authorized RFID Specialists with the ability to provide a complete RFID solution offering, consistent performance, project management and ongoing service to companies with multiple sites throughout North America. With the Authorized RFID Specialist status, PEAK is fully authorized to sell, install, and service Zebra's line of industry-leading RFID printers/encoders. The newly launched certification program also allows PEAK to receive priority access to Zebra RFID training and forums, including special presentations and webcasts. “Our ongoing partnership with Zebra is extremely important and mutually beneficial. It enables us to design and provide more effective and reliable printing solutions to our enterprise clients,” Adrian Thomas, PEAK President and CEO said. “Our new status as a Zebra Authorized RFID Specialist strengthens this relationship and further validates PEAK’s ability to deliver Zebra’s full suite of enterprise printing solutions,” Thomas added. “We are very excited about PEAK’s RFID certification with Zebra because of its extensive organization and deep technical competency, which gives it a distinct advantage of offering multi-site, multi-national RFID rollout capability,” said Chris Hook, Zebra Technologies' director, RFID market development. “PEAK brings significant value to Zebra and our mutual customers as a well qualified systems integrator, and Zebra has enjoyed a business relationship with PEAK for 12 years.” In addition to integrating Zebra’s RFID printers into existing legacy applications, warehouse management and host systems, PEAK also is able to assist clients with integrating RFID technology into more complex enterprise resource planning systems such as SAP and Oracle. RFID technology uses radio waves to remotely collect data from “smart labels” or “tags” affixed to products, pallets, cases and containers. Unlike barcode technologies, no line of sight is required, and a single receiver can read multiple tags simultaneously. RFID readers can automatically identify and track tags with no human intervention. These benefits can produce significant improvements in productivity, speed and accuracy while reducing labor and materials costs. Both Wal-Mart and the U.S. Department of Defense (DoD) have mandated their top suppliers begin using RFID tags by 2005. Other major retailers are adopting similar policies.